Driver in a red helmet in a kart taking a bend on a circuit with blue tube barriers, in front of a white building, in Plaisir
Neubauer

From day to night, at the dealership

BMW · Smart dealership, Plaisir · Jul 2026
1,700 m²
of surface area
5 hr 30 min
of activity
1
day
day + night
2 hr 30 min
to dismantle
1,700 m²
of surface area
5 hr 30 min
of activity
1
day
day + night
2 hr 30 min
to dismantle
1,700 m²
of surface area
5 hr 30 min
of activity
1
day
day + night
2 hr 30 min
to dismantle
The story

The BMW · Smart dealership in Plaisir turned into an electric circuit for a day, then an evening.

Five and a half hours of activity for the brand’s customers, from broad daylight to nightfall, with a footbridge over the flower bed linking two parking areas into one continuous track. A set-up designed around the space, working around it rather than flattening it: the circuit hugs the dealership without taking anything away.

Fully dismantled in 2 hr 30 min, without a trace.

Continuous track by day + night
Gallery

In pictures

Karting circuit with blue tube barriers in front of a MINI dealership, framed by branches, in Plaisir
Driver in a red helmet in a kart on a circuit with blue tube barriers, under a cloudy sky, in Plaisir
Kart driving on a wooden walkway lined with blue tube barriers, in Plaisir
Helmeted driver making the victory sign in a kart on a wooden walkway, in Plaisir
Karting circuit with blue tube barriers against the light, under the trees, in Plaisir
Helmeted driver in a kart seen in profile, beside a circuit with blue tube barriers, in Plaisir
Kart on a circuit with blue tube barriers laid out in a car park, at sunset, in Plaisir
Kart beneath an inflatable Speed2Max arch in front of a MINI dealership, roses in the foreground, in Plaisir
Two kart drivers on a circuit with blue illuminated borders, at dusk, in Plaisir
Two karts on a circuit with blue tube barriers laid out in a tree-lined car park, seen from above, in Plaisir
Karts on a circuit with blue tube barriers laid out in a tree-lined car park, in Plaisir
Karting circuit with blue illuminated borders in front of a MINI dealership, at nightfall, in Plaisir

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The story

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Notable drivers
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Gallery

In pictures

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After-movie

The event film

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Other projects

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