Mercedes-Benz dealership at sunset, surrounded by a karting track with green illuminated borders
Mercedes-Benz

The workshop becomes a track

Mulhouse & Strasbourg · May 2024 + 2025
2,500 m²
at the dealership
500
meters
of track boundary
12
karts
2
dealerships
2,500 m²
at the dealership
500
meters
of track boundary
12
karts
2
dealerships
2,500 m²
at the dealership
500
meters
of track boundary
12
karts
2
dealerships
2,500 m²
at the dealership
500
meters
of track boundary
12
karts
2
dealerships
2,500 m²
at the dealership
500
meters
of track boundary
12
karts
2
dealerships
The story

Two Mercedes-Benz dealerships, two evenings, one idea: turn the workshop into a circuit. 500 metres of track boundary, 12 electric karts, a track laid out between the vehicle lifts and the cars in for servicing.

The circuit runs where nobody usually drives: right in the heart of the workplace. Silent, precise, unexpected.

Gallery

In pictures

Mercedes-Benz dealership under a mauve sky at dusk, with a karting track with green illuminated borders
Mercedes-Benz dealership lit up at night, surrounded by a karting track with green illuminated borders
Woman in a green helmet giving two thumbs up, sitting in a kart in front of a glass frontage
Kart passing beneath an inflatable Speed2Max arch in front of a Mercedes-Benz AMG dealership
Kart passing beneath an inflatable Speed2Max arch in front of a Mercedes-Benz AMG dealership, at dusk
Karting track with green illuminated borders alongside a Mercedes-Benz dealership, at sunset
Three people in green helmets sitting in electric karts lined up in front of a Mercedes-AMG building
Green Mercedes-AMG GT car parked beneath an inflatable Speed2Max arch, at the entrance to a karting circuit
Smiling helmeted man at the wheel of a kart, in front of a glass frontage
Outdoor karting track at night, lined with green illuminated borders
Karts driving in a dealership workshop turned into a track with green illuminated borders
Helmeted driver in a kart on a track with green illuminated borders, in a tiled dealership workshop
Kart drivers seen from behind on a track with green illuminated borders, at night
Karts with headlights on, on a track with green illuminated borders, in a dealership workshop
Kart driving beneath vehicle lifts in a dealership workshop, along an illuminated border
Three karts in a workshop corridor turned into a track with green illuminated borders
After-movie

The event film

A project like the one for Mercedes-Benz?

Team building, product launch, brand activation. Let's talk.

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The story

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Notable drivers
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Gallery

In pictures

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After-movie

The event film
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Other projects

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