The story
Four days of racing at the Lohr Industry headquarters in Duppigheim, for a new product launch bringing together all of the group’s European customers.
On 2,500 m², one competition a day set the pace of the gathering and put customers and Lohr sales staff on the same starting grid. Electric karting as neutral ground: where relationships form faster than around a table.
A complete set-up, dismantled in 4 hr 30 min at the end of the four days.
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