Kart drivers on an outdoor circuit, caught in motion, at Lohr headquarters
Lohr Industry

Pole position

Lohr Industry headquarters, Duppigheim · Jun 2025
2,500 m²
of surface area
4
days
of activity
4 hr 30 min
to dismantle
2,500 m²
of surface area
4
days
of activity
4 hr 30 min
to dismantle
2,500 m²
of surface area
4
days
of activity
4 hr 30 min
to dismantle
The story

Four days of racing at the Lohr Industry headquarters in Duppigheim, for a new product launch bringing together all of the group’s European customers.

On 2,500 m², one competition a day set the pace of the gathering and put customers and Lohr sales staff on the same starting grid. Electric karting as neutral ground: where relationships form faster than around a table.

A complete set-up, dismantled in 4 hr 30 min at the end of the four days.

One competition a day
Gallery

In pictures

Helmeted participants settling into karts lined up in a sunny car park, at Lohr headquarters
Aerial view of a large karting circuit laid out in a car park, at Lohr headquarters
Kart passing beneath an inflatable Speed2Max arch on an outdoor circuit, at Lohr headquarters
Aerial view of a car park fitted out with tents, parasols and a row of karts, at Lohr headquarters
Two helmeted drivers in karts on a tree-lined outdoor circuit, at Lohr headquarters
Helmeted man giving a thumbs up, sitting in a kart, at Lohr headquarters
Two smiling men holding helmets, in front of an outdoor karting track
Three Lohr trophies, gold, silver and bronze, in front of blurred kart drivers in the background
Aerial view of a row of karts lined up along the tube barriers of a circuit
Helmeted driver at the wheel of a kart taking a bend, on an outdoor circuit
Young woman wearing an orange full-face helmet, in a karting pit area
Driver in a green helmet in a kart on an outdoor circuit marked out by green tube barriers, at Lohr headquarters

A project like the one for Lohr Industry?

Team building, product launch, brand activation. Let's talk.

{{ client }}

{{ title }}

{{ meta }}
The story

{{ recitTitle }}

{{ sg.t }}{{ sg.t }}

{{ sg.t }}{{ sg.t }}

{{ highlight }}
Notable drivers
{{ pilotes }}
Gallery

In pictures

{{ g.credit }}
After-movie

The event film

▶
After-movie
{{ ql.t }}
{{ quoteBy }}

Other projects

{{ prefootTitle }}

{{ prefootSub }}