A helmeted man and woman posing side by side, white karts in the background
Kanye West

Haute couture

Halle Freyssinet, Paris · Mar 2012
16
karts
300+
guests
2012
heritage site
1
day
to install
16
karts
300+
guests
2012
heritage site
1
day
to install
16
karts
300+
guests
2012
heritage site
1
day
to install
16
karts
300+
guests
2012
heritage site
1
day
to install
The story

The Halle Freyssinet in Paris.

A runway show for the ready-to-wear label of rapper Kanye West, more than 300 guests, and Speed2Max behind the scenes, coordinating a set design where the karts share the catwalk with the looks. Fitting a track into a fashion show: a production constraint few operators can take on.

The track came alive after the show, at a private party. The electric kart as a cultural object.

Gallery

In pictures

A helmeted man and woman posing on their feet in front of white karts
Man raising his hand as he puts on a helmet, sitting in a white and black kart numbered II
Helmeted woman in a grey dress standing next to a white and black kart
Woman in a white fur coat sitting in a kart, a man in the kart next to her
Helmeted woman at the wheel of a white and black kart numbered I
Long-haired woman dressed in black sitting in a white and black kart numbered IV

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The story

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Notable drivers
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Gallery

In pictures

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After-movie

The event film
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Other projects

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