Jaguar

The electric roar

Jaguar dealership, Avignon · Oct 2016

1,800 m²

of surface area

day

of activity

2 hr

to dismantle

2016

heritage site

1,800 m²

of surface area

day

of activity

2 hr

to dismantle

2016

heritage site

1,800 m²

of surface area

day

of activity

2 hr

to dismantle

2016

heritage site

1,800 m²

of surface area

day

of activity

2 hr

to dismantle

2016

heritage site

1,800 m²

of surface area

day

of activity

2 hr

to dismantle

2016

heritage site

The story

In October 2016, Speed2Max set up a pop-up electric karting track in the car park of the Jaguar dealership in Avignon, to offer the brand’s customers an exclusive experience.

On 1,800 m² set up for the day, the dealership became a genuine driving arena. Customers enjoyed the thrill of electric karting in an unusual setting, perfectly in tune with the sporting world and performance spirit of the Jaguar brand.

A friendly, unifying event, designed to create a highlight around the brand and strengthen its bond with its customers. The whole set-up was fully dismantled in just 2 hr, with no lasting disruption to the dealership’s business.

Gallery