Helmeted driver at the wheel of an Alpine kart in a car park lit in blue, in front of spectators
Alpine

Alpine Family race

Hotel Villa Magna, Madrid · Dec 2023
3,000 m²
on 2 levels
24
customised karts
2
underground levels
1
day
to install
3,000 m²
on 2 levels
24
customised karts
2
underground levels
1
day
to install
3,000 m²
on 2 levels
24
customised karts
2
underground levels
1
day
to install
3,000 m²
on 2 levels
24
customised karts
2
underground levels
1
day
to install
3,000 m²
on 2 levels
24
customised karts
2
underground levels
1
day
to install
The story

A circuit where nobody imagined one

Madrid. The basement of one of Europe’s most exclusive hotels, on two levels. 24 karts customised in Alpine colours, a full circuit in midnight blue, set up in an underground space with no direct access.

Pierre Gasly, Esteban Ocon and Zinedine Zidane on the same track, on the same night. Some evenings cannot be put into words: they are lived at 50 km/h in the basement of a luxury hotel.

Notable drivers
Pierre Gasly · Esteban Ocon · Zinedine Zidane
Gallery

In pictures

Blue Alpine car parked in an underground car park lit in blue, next to an illuminated Alpine logo
Group of drivers walking towards the track in an underground car park lit in blue
Group of drivers in Alpine race suits gathered for a briefing, in a car park lit in blue
Black-and-white photo of a driver sitting in an Alpine kart, surrounded by a film crew
Helmeted driver in an Alpine kart taking a bend on a track marked out in an underground car park
Person seen from behind in front of a karting track marked out in an underground car park lit in blue
Kart in Alpine colours with a helmet resting on the seat, in a car park lit in blue
Three helmeted drivers in Alpine race suits posing around an Alpine kart
Transparent “Alpine Family” plaque showing the track layout and the drivers’ names
Three Alpine karts lined up on a chequered start line, in an underground car park

A project like the one for Alpine?

Team building, product launch, brand activation. Let's talk.

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The story

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Notable drivers
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Gallery

In pictures

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After-movie

The event film
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Other projects

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